Urban Thread Apparel
Turning one‑time buyers into repeat customers with AI‑drafted campaigns and living segments.
42%
Lift in repeat revenue (30 days)
15 hrs
Weekly ops time saved
0
Engineering work required
Challenge
High share of one‑time purchasers and inconsistent campaign cadence.
Solution
- Connect Shopify + Klaviyo; import 24 months of orders and events.
- Enable daily‑refreshed micro‑segments (first‑purchase 30–45d, lapsed VIPs 90+d, replenishment intervals).
- Auto‑draft campaigns and variants aligned to brand tone; approve in minutes.
- Send‑time proposals + fatigue prevention reduce over‑sending.
Outcome
More relevant campaigns, steadier cadence, and a compounding repeat purchase rate.