Case Study: 7× Email Conversions in 30 Days (Apparel)

We just 7×’d an apparel brand’s email conversions in 30 days—without adding headcount.

Industry benchmarks for apparel: • Open rate ~38% • Click rate ~1.4% • Conversion rate ~0.07%

Client baseline before Row5 (already above average): • 60% opens • 1.4% clicks • 0.14% conversions

After implementing Row5’s AI micro‑segmentation: • 88% opens • 12% clicks (≈8×) • 1.0% conversions (≈7×)

What changed: we don’t just segment—we handle everything. Row5 continuously creates micro‑segments from real‑time behavior, drafts copy and subject lines (with variants), proposes send windows, and drops campaigns into Klaviyo for quick approval. Automatically.

Why it works: each message is purpose‑built for a narrow audience and moment—replenishment windows by SKU, first‑time buyers at 30–45 days, lapsed VIPs at 90+ days, and cross‑sells based on browse/purchase gaps—while fatigue prevention adapts frequency per subscriber.

How to replicate in ~30 minutes: connect Shopify + Klaviyo → set brand‑voice and guardrails → review the first drafts → schedule. We iterate weekly with holdouts to prove lift and prune under‑performers.

Results vary by list health and product mix, but the playbook is consistent: more targeted campaigns, same team, higher LTV.

See the opportunities in your data: https://row5.ai/demo